hailey fetting

product designer

work experience

Digital Product Designer | Precision Planting

  • Radicle Agronomics Team Mar. 2025 – Present
    • Brought on as the sole UX designer of an R&D team for an automated soil sampling lab and soil sampling collection app.
    • Delivered immediate UX and clarity improvements that prompted positive customer feedback.
  • Commercial Cloud Team Jan. 2024 – Mar. 2025
    • Functioned as a bridge for translating stakeholder / project manager product requirements into deliverable designs, flows and functionality for development teams.
    • Drove design and feature development for a new direct-to-customer e-commerce solution.

UI/UX Intern | VirtuSense Technologies

Nov. 2022 – April 2024

  • Spearheaded creation of a cohesive design system to ensure brand consistency across three digital fall-prevention products, supporting experiences across mobile, desktop, and kiosk platforms.
  • Managed product needs between product managers and developers within an Agile framework to deliver UI updates and enhancements.
  • Designed solutions for internal-facing, clinician-facing, and patient-facing interfaces. Users ranged from medical professionals to elderly adults.

UI/UX Intern | Bayer Crop Science

May 2023 – Aug. 2023

  • Led the redesign effort of an app to facilitate goal-tracking between mentors and co-ops.
  • Guided several business incubators in early CX brainstorming & UI prototyping.

Graphic & Interface Design Intern | Jump Simulation

May 2022 – Nov. 2022

  • Collaborated with a team of animators, educators, and game designers to create educational STEAM content for grades K-8th.
  • Designed a graphic, engaging interface to host the curriculum.
  • Formatted and designed a 50-page, illustrated informational activity booklet, deploying upwards of 1k copies nationally.

Web & Marketing Intern | Young Innovations Inc.

Jan 2022 – May. 2022

  • Modified a content library to make international marketing collateral more accessible to the sales team.
  • Provided UI feedback and implemented website changes.
  • Managed retail listings in WooCommerce.

Web Design Teaching Assistant | Bradley University

Aug 2022 – Dec. 2022

  • Assisted students with CSS and HTML websites
  • Evaluated and troubleshooted student websites made with WordPress Elementor

education

B.S. in User Experience Design from Bradley University

Minors in Graphic Design & Marketing

skills

User flows

User Testing (AB testing)

Web design

Icon Design

Graphic design

Photo & video editing

Information architecture

Social media marketing

Product management

UI/UX methods

AI-Assisted designing

Wireframing

Prototyping

HTML & CSS

Illustration

Marketing

programs

Design [ Figma, Adobe Suite, Protopie, Canva ]

Website [ WordPress, Elementor, Divi, Semplice, Shopify, Kontent.ai. Articulate 360 ]

Marketing [ Hootsuite, Hubspot ]

Code [ Cypress, Visual Studio Code ]

General [ Google Suite, Microsoft Suite, Trello, Jira, Monday, Wrike, Slack, Zendesk ]

awards

UI/UX Design Challenge Winner | 2022

Catepillar Inc.

Applied Excellence in UI/UX | 2022-2023

Interactive Media Academic Award

Dean’s List | 2020-23

Bradley Univeristy Academic Award

Galactic Excellence Award | 2022

Deep Silver Volition Game Design Award

projects

PACKLASH Illustration| 2022-2023

Award Winning Card-Game

Art Director | 2022

Interactive Media Event

FUSEbox Web App | 2022

Interactive Media Event

Website Redesign | 2022

Big Picture Peoria