Client | Big Picture Initiative
Date | Jan. 2022 – May 2022
Role | Front-End Developer & Visual Designer
Big Picture Peoria is a non-profit focused on promoting arts in the Peoria community. It’s passion project of a dedicated group of volunteers who believe that art can change the world–starting with our community. They have charted a course to create and facilitate more public art, showcase creatives in the community, and give children the opportunity to enjoy making art.
A small team of peers and I were assigned to redesign their website – from color to content.
there were a few problems
The Big Picture website is used by a wide range of people, and needs to appeal to everyone with equal importance. This means it needed to appeal to the wealthy Peorians who may support, the locals who just want to help out, and to parents and students in the community who want to know what Big Picture offers.
The information architecture for the site was confusing for those who weren’t familiar with Big Picture’s projects, and the placement of projects in certain categories wasn’t intuitive.
All of the images had black overlays so that the text could be seen, making the site generally feel muddy.
There are many colors in the Big Picture brand, and all of them were used on every page.
here’s what we came up with
We made the “Donate” button a little more inviting, but changing the wording to “Get Involved”. It reinforced the idea which was present through the home screen that you didn’t need to donate or be an artist to help Big Picture, while still driving you to the donation page.
We overhauled the information architecture of the site, completely reorganizing and renaming a lot of the categories. This included things like changing the name of the “Giving Voice” page to just “Magazine”.
Through the design, we tried to focus on letting as much of the picture shine through as possible, while still making the text readable. This meant a more contained black overlay or split pages.
Instead of using all the brand colors on every page, we only used one color as an accent on every page, instead choosing to focus on letting the bright pictures show the vibrancy of Big Picture.
moodboard & fonts
early hero rows
finished desktop and mobile screens
finished desktop & mobile screens
The result of our solutions is an equally as colorful site as the last, but lighter with less foreboding dark overlays. The site is able to guide the viewer into easy steps that can be taken to help their community. Changing the CTA to “Get Involved” is more inviting for people who might not have the ability to donate, and drive the message that anyone can help their community.
“And it’s still vibrant – just like us.” – Doug Leunig, Founder